SCENT MARKETING FOR FOOD COURTS: A NEW FRONTIER IN CUSTOMER EXPERIENCE BRAND: WIKKASCENT MARKETING FOR FOOD COURTS: A NEW FRONTIER IN CUSTOMER EXPERIENCE BRAND: WIKKA

Imagine walking into a food court, the air filled with the tantalizing aroma of freshly baked bread, sizzling spices, or the comforting scent of roasted coffee beans. These scents do more than just whet your appetite; they create an inviting atmosphere that draws you in, making you more likely to explore, linger, and eventually make a purchase. Thi